Cross-Cultural Leadership Styles in the Turkic World: A FLIGBY Simulation Study of Hungary, Turkey, and Kazakhstan
By: Gavkhar Turaeva, Zoltan Buzady
ABSTRACT
This research examines the leadership styles and skills of managers from Hungary, Turkey, and Kazakhstan—three different cultural Turkic nations—utilizing the serious game simulation FLIGBY (Flow Is Good Business for You). This study employs transformational, sustainable, and flow promoting leadership theories to identify national variations in leadership skills and to analyse the impact of these leadership styles on organisational performance measurements, including profit, sustainability, and psychological flow. A dataset including 1,409 FLIGBY simulation players was analysed using SmartPLS 4 for structural equation modelling and multi-group analysis. The findings indicate that transformational leadership is the predominant type in all three countries, although sustainable and flow-promoting leadership exhibit variations based on country circumstances. All three types show a statistically significant beneficial impact on organisational results, offering novel empirical insights into leadership efficacy within a simulated cross-cultural context. This research is the first comparative leadership analysis across these nations using a serious game technique, enhancing both leadership theory and cross-cultural management practice. Keywords: Transformational leadership, sustainable leadership, flow-promoting leadership, serious games, FLIGBY, cross-cultural leadership, Turkic nations, organizational performance.

Related earlier post here: https://flowleadership.org/turkic_1/